The modern world has seen digital marketing become an integral part of any business strategy. With consumers spending more time online than ever before companies must adapt to meet them where they are if they want success in this competitive landscape. Here are ten compelling statistics that will impact your business:
1. Mobile Traffic Continues to Grow
Mobile devices have become the primary source of internet traffic globally with a staggering 58% share in website visits according to Statista. This trend has been on an upward trajectory since just over a decade ago when it accounted for only about one-fifth (17%) of all online activity. As such businesses must prioritise creating mobile friendly websites if they want access their target audience effectively.
With this approach companies can leverage technology advancements and stay ahead of competition while providing optimal user experience across multiple platforms seamlessly.
2. The Rise of Video Marketing
The rise of video marketing is undeniable – according to Wyzowl 86% of businesses are already using it as a promotional tool. And Cisco predicts that by just two years from now videos will account for an astounding eighty-two percent of all internet traffic!
With these figures in mind its clear why creating compelling and engaging video content should be at the top of every marketers agenda today.
To ensure success with this approach you must focus on crafting material that resonates deeply with your target audience. This requires careful consideration of their preferences and interests when developing each piece of footage or animation. By doing so effectively you’ll have no trouble capturing attention online while driving conversions and revenue growth simultaneously.
3. Personalisation Is Key
In todays digital marketing landscape personalisation is a must have element for achieving success. Epsilon reports in Q2 2019 that emails with personalised content boast an impressive 29% higher open rate and 41% more clicks compared to those without any customisation efforts made by businesses.
Customers now expect companies to understand their unique needs/preferences; hence why implementing this strategy could be beneficial in meeting such demands while improving overall customer satisfaction levels simultaneously.
Therefore incorporating personalisation tactics into your email campaigns should not only help drive engagement but also increase conversions ultimately leading towards increased revenue generation opportunities as well! So don’t delay – start optimising today!
4. The Power of Social Media
The importance of social media in digital marketing cannot be overstated. Hootsuite reports that there are currently more than 4.7 billion active users worldwide on various platforms such as Facebook, Twitter or Instagram among others – an unprecedented opportunity for businesses to reach out and engage with their target audience while building brand awareness at the same time!
By leveraging this vast network effectively through creative campaigns tailored specifically towards each platform’s unique user base companies can reap significant benefits from these efforts both short term and long term alike. thereby making it a crucial component within any successful digital strategy today.
5. SEO – Evolving and Adapting
Search engine optimization (SEO) is an ever changing field that requires constant attention and adaptation. As per Backlinko the average Google first page result contains around 1,447 words which emphasises how crucial it is to create high quality informative content for your website or blog.
Additionally with smart speakers becoming increasingly popular – OC&C Strategy Consultants predicts that by 2022 over half of households will have one in their homes – optimising websites for voice search has become more important than ever before.
By taking these factors into account when creating online content you can ensure that its accessible across all platforms and devices while also improving user experience overall.
6. Email Marketing – Still Alive and Kicking
Despite the proliferation of social media and other digital marketing channels, email marketing remains a potent way to reach out to customers. The numbers speak for themselves: according to Campaign Monitors research, businesses can expect an average ROI of 4400% from their investment in this channel – that’s $44 back on every dollar spent!
This makes it clear why so many companies continue to rely on email as one of their primary communication tools with clients. With such impressive results at stake, its no wonder why savvy marketers keep coming back time after time.
7. Influencer Marketing Is Booming
Influencer marketing has emerged as a powerful tool for businesses looking to reach their target audience and build brand awareness. According to Mediakix 89% of marketers say that ROI from influencer campaigns is comparable or better than other channels used in advertising today.
This presents an exciting opportunity for companies seeking innovative ways to connect with consumers through collaborations with trusted voices online. By partnering up with influencers who align with your values and mission statement you can create authentic content that resonates deeply with audiences while building lasting relationships based on mutual respect and shared interests.
With so much potential at stake its no wonder why many brands are turning towards this approach when crafting their digital strategies.
8. The Importance of Customer Reviews
The success of any business is heavily dependent on its customer reviews. As per BrightLocal’s research 98% of consumers read online evaluations for local companies while only after reading positive feedback do they take action.
This emphasises the significance of managing your reputation digitally and inspiring clients to leave their opinions behind. By doing so you can ensure that potential customers are seeing accurate information about what it’s like working with you or using your products/services – ultimately leading them towards making informed decisions in favour of choosing yours over competitors’.
Therefore prioritising this aspect should be at top priority when considering how best to grow your company!
9. The Rise of Chatbots
The rise of chatbots has been a game changer for businesses looking to provide efficient customer service. According to Grand View Research the market is expected grow from $2.6 billion in 2019 to an impressive $9.4 billion by 2024 – making it clear that this technology is here to stay! With their ability to offer round-the-clock support and streamline operations, its no wonder why so many companies are turning towards these virtual assistants as part of their overall strategy.
10. E-Commerce – Rapid Growth
E-commerce is experiencing unparalleled growth with eMarketer projecting global sales to reach $5.7 trillion by 2022 with 20.8% growth in market share in 2023 and forecast to reach 23% by 2025 This presents a significant opportunity for businesses looking to expand their operations and capitalise on this booming market segment sales channel.
With such vast potential for revenue generation it’s no wonder why so many companies are investing heavily in online retail platforms as part of their overall strategy.