SaaS pricing pages are a crucial element in the sales process of any software-as-a-service business. They provide potential customers with information about the features and pricing plans of the product. This can greatly impact the conversion rate of the website. In this article, we’ll explore 5 SaaS pricing page strategies to boost conversion rates.
Offer Multiple Pricing Plans
- Offering multiple pricing plans can be an effective way to increase conversions on your SaaS pricing page.
- Different pricing plans cater to different customer needs.
- Multiple plans allows customers to choose the plan that best fits their budget and requirements.
For example, offering a basic plan for small businesses and a premium plan for larger enterprises can;
- Increase the likelihood of conversion for both types of customers.
Make the different pricing plans easy to compare, with clear distinctions between the features offered in each plan.
Use Anchoring to Highlight Your Preferred Plan
Anchoring is a pricing strategy that involves highlighting a preferred pricing plan, which makes other plans seem more affordable in comparison. This can be done by positioning the preferred plan in the centre of the pricing table and highlighting it with a different colour or a star icon.
By drawing attention to the preferred plan, customers are more likely to view it as the standard, and the other plans seem more reasonable in comparison. This can increase the likelihood of customers choosing the preferred plan and boost the conversion rate.
Offer a Free Trial or Freemium Plan
Offering a free trial or freemium plan can be a powerful way to boost conversions on your SaaS pricing page.
- A free trial allows potential customers to try the product before committing to a purchase
- Can increase their confidence in the product and reduce the risk of buyer’s remorse.
A freemium plan offers a limited version of the product for free, with the option to upgrade to a paid plan for additional features. This can be an effective way to:
- Attract new customers who may not be ready to commit to a paid plan
- Act as a lead generation tool for the business.
Use Social Proof
Social proof is a powerful marketing tool that can be used to boost conversions on your SaaS pricing page. This involves showcasing:
- Positive reviews
- Testimonials & case studies from satisfied customers
- The credibility of the product and instil confidence in potential customers.
Including logos of well-known companies that use your product can also be effective in demonstrating the quality and reliability of the product. This can be done by:
- Featuring customer reviews on the pricing page
- By linking to case studies or testimonials on the business’s website.
Offer Customisable Plans
Offering customisable plans can be an effective way to cater to the unique needs of individual customers, and can increase the likelihood of conversion. This involves offering a range of features and allowing customers to select the features they require, with the pricing adjusted accordingly.
Customisable plans can be especially effective for enterprise customers, who often have complex requirements and require a tailored solution. By offering customizable plans, businesses can increase the likelihood of conversion for these high-value customers.
Conclusion
SaaS pricing pages are a critical component of the sales process for any software-as-a-service business. By using these 5 pricing page strategies, businesses can increase their conversion rates and attract more customers to their product.
Offering multiple pricing plans. Using anchoring to highlight the preferred plan offering a free trial or freemium plan using social proof and offering customisable plans are all effective ways to boost conversions on your SaaS pricing page. By testing and optimising these strategies, businesses can improve their pricing page and increase their sales.
