What is Marketing Automation? Marketing automation refers to the use of software to automate repetitive marketing tasks. This includes email campaigns, social media management, lead nurturing, and other activities that can be automated to save time and increase efficiency. The software used for marketing automation often includes features such as lead scoring, drip campaigns, and […]
Email marketing is a potent tool for businesses regardless of their size. It enables them to maintain contact with customers and prospects while building relationships that drive sales. However, in order to fully leverage this powerhouse platform you need an impressive email list. In this article we will explore eight creative ways that can help […]